Turbulence Business Environment: Case Soft Drinks Sector (Turbulencia Empresarial En Colombia: Caso Sector Bebidas No Alcohólicas)

Rivera Rodríguez, Hugo; Giraldo, Catalina; Galeano, Juan; Mercado, Tirza

doi:10.2139/ssrn.1704628

Abstract

References (8)

Download This Paper | Share | Email |Add to Briefcase | Purchase Bound Hard Copy

Turbulence Business Environment: Case Soft Drinks Sector (Turbulencia Empresarial En Colombia: Caso Sector Bebidas No Alcohólicas)

Hugo Alberto Rivera Rodríguez Sr.

Universidad del Rosario

Catalina Jaramillo Giraldo

Centro de Estudios Empresariales para la Perdurabilidad (CEEP)

Juan Carlos Montoya Galeano

Centro de Estudios Empresariales para la Perdurabilidad (CEEP)

Centro de Estudios Empresariales para la Perdurabilidad (CEEP)

November 7, 2010

U. Rosario Business School Research Paper No. 85

Abstract:
The paper presents strategic analysis of the soft drinks sector in Colombia, including a study of turbulence business environment, analysis of market forces, study of competitors and strategic crowding.

Note: Downloadable document is in Spanish.

Number of Pages in PDF File: 66

Keywords: soft drinks, strategy, latinamerica, turbulence

JEL Classification: M10

working papers series

Download This Paper

Date posted: November 8, 2010

Suggested Citation

Rivera Rodríguez, Hugo Alberto, Giraldo, Catalina Jaramillo, Galeano, Juan Carlos Montoya and Mercado, Tirza Isabel Suarez , Turbulence Business Environment: Case Soft Drinks Sector (Turbulencia Empresarial En Colombia: Caso Sector Bebidas No Alcohólicas) (November 7, 2010). U. Rosario Business School Research Paper No. 85. Available at SSRN: http://ssrn.com/abstract=1704628 or http://dx.doi.org/10.2139/ssrn.1704628

Contact Information

Hugo Alberto Rivera Rodríguez Sr. (Contact Author) Universidad del Rosario ( email ) Carrera 5 No 15-37 Bogota Colombia 5712970200 (Phone) HOME PAGE: http://www.urosario.edu.co
Catalina Jaramillo Giraldo Centro de Estudios Empresariales para la Perdurabilidad (CEEP) Bogotá Colombia
Juan Carlos Montoya Galeano Centro de Estudios Empresariales para la Perdurabilidad (CEEP) Bogotá Colombia
Tirza Isabel Suarez Mercado Centro de Estudios Empresariales para la Perdurabilidad (CEEP) Bogotá Colombia

Abstract

References (8)

Turbulence Business Environment: Case Soft Drinks Sector (Turbulencia Empresarial En Colombia: Caso Sector Bebidas No Alcohólicas)

Hugo Alberto Rivera Rodríguez Sr.

Catalina Jaramillo Giraldo

Juan Carlos Montoya Galeano

Tirza Isabel Suarez Mercado

Date posted: November 8, 2010

Suggested Citation

Contact Information

Hugo Alberto Rivera Rodríguez Sr. (Contact Author)

Catalina Jaramillo Giraldo

Juan Carlos Montoya Galeano

Tirza Isabel Suarez Mercado