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Promoting Rule Compliance in Daily-Life: Evidence from a Randomized Field Experiment in the Public Libraries of BarcelonaJose ApesteguiaUniversitat Pompeu Fabra - Department of Economics and Business (DEB) Patricia FunkUniversitat Pompeu Fabra Nagore IriberriUniversitat Pompeu Fabra February 16, 2011 Abstract: We study how to promote compliance with rules in everyday situations. Having access to unique data on the universe of users of all public libraries in Barcelona, we test the effect of sending email messages with different contents. We find that users return their items earlier if asked to do so in a simple email. Emails reminding users of the penalties associated with late returns are more effective than emails with only a generic reminder. We find differential treatment effects by user types. The characteristics we analyze are previous compliance, gender, age, and nationality.
Number of Pages in PDF File: 44 Keywords: Rule Compliance, Pro-Social Behavior, Field Experiment, Public Libraries JEL Classification: C93, D01, D03, D63, K42 working papers seriesDate posted: November 9, 2010 ; Last revised: February 18, 2011Suggested CitationContact Information
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