Abstract

  


 



Aspen Skiing Company (C)


Michael W. Toffel


Harvard Business School (HBS) - Technology & Operations Management Unit

Stephanie Van Sice


Harvard Business School
October 25, 2010

HBS Case No. 611-018
Harvard Business School Technology & Operations Mgt. Unit

Abstract:     
Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities often garner media attention, which can promote its causes. But these initiatives, which attempt to compel other firms to improve their environmental performance, risk a public relations backlash and charges of "greenwashing" given that Aspen's ski resorts are themselves environmentally intensive operations.

working papers series


Date posted: November 11, 2010  

Suggested Citation

Toffel, Michael W. and Van Sice, Stephanie, Aspen Skiing Company (C) (October 25, 2010). HBS Case No. 611-018; Harvard Business School Technology & Operations Mgt. Unit . Available at SSRN: http://ssrn.com/abstract=1706110

Contact Information

Michael W. Toffel (Contact Author)
Harvard Business School (HBS) - Technology & Operations Management Unit ( email )
Boston, MA 02163
United States
617.384.8043 (Phone)
Stephanie Van Sice
Harvard Business School ( email )
Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States
Feedback to SSRN (Beta)


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