Aspen Skiing Company (C)
Michael W. Toffel
Harvard Business School (HBS) - Technology & Operations Management Unit
Stephanie Van Sice
Harvard Business School
October 25, 2010
HBS Case No. 611-018
Harvard Business School Technology & Operations Mgt. Unit
Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities often garner media attention, which can promote its causes. But these initiatives, which attempt to compel other firms to improve their environmental performance, risk a public relations backlash and charges of "greenwashing" given that Aspen's ski resorts are themselves environmentally intensive operations.
working papers series
Date posted: November 11, 2010
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