If Money Doesn't Make You Happy, Consider Time
Stanford University - Graduate School of Business
University of Houston - C.T. Bauer College of Business
University of Pennsylvania - Marketing Department
November 10, 2010
Journal of Consumer Psychology, 2011
Stanford Graduate School of Business Research Series No. 2067
Although a substantial amount of research has examined the link between money and happiness, far less has examined the link between time and happiness. This paper argues, however, that time plays a critical role in understanding happiness, and it complements the money-spending happiness principles in Dunn, Gilbert, and Wilson (2010) by offering five time-spending happiness principles: 1) spend time with the right people; 2) spend time on the right activities; 3) enjoy the experience without spending the time; 4) expand your time; and 5) be aware that happiness changes over time.
Number of Pages in PDF File: 20
Keywords: brand management, customer relations/retention, market research, marketing implementation, marketing strategy
Date posted: November 13, 2010 ; Last revised: April 5, 2012
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