Abstract

http://ssrn.com/abstract=1706968
 
 

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If Money Doesn't Make You Happy, Consider Time


Jennifer Aaker


Stanford University - Graduate School of Business

Melanie Rudd


University of Houston - C.T. Bauer College of Business

Cassie Mogilner


University of Pennsylvania - Marketing Department

November 10, 2010

Journal of Consumer Psychology, 2011
Stanford Graduate School of Business Research Series No. 2067

Abstract:     
Although a substantial amount of research has examined the link between money and happiness, far less has examined the link between time and happiness. This paper argues, however, that time plays a critical role in understanding happiness, and it complements the money-spending happiness principles in Dunn, Gilbert, and Wilson (2010) by offering five time-spending happiness principles: 1) spend time with the right people; 2) spend time on the right activities; 3) enjoy the experience without spending the time; 4) expand your time; and 5) be aware that happiness changes over time.

Number of Pages in PDF File: 20

Keywords: brand management, customer relations/retention, market research, marketing implementation, marketing strategy

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Date posted: November 13, 2010 ; Last revised: April 5, 2012

Suggested Citation

Aaker, Jennifer and Rudd, Melanie and Mogilner, Cassie, If Money Doesn't Make You Happy, Consider Time (November 10, 2010). Journal of Consumer Psychology, 2011. Available at SSRN: http://ssrn.com/abstract=1706968 or http://dx.doi.org/10.2139/ssrn.1706968

Contact Information

Jennifer Lynn Aaker (Contact Author)
Stanford University - Graduate School of Business ( email )
518 Memorial Way
Stanford, CA 94305-5015
United States

Melanie Rudd
University of Houston - C.T. Bauer College of Business ( email )
Houston, TX 77204-6021
United States
Cassie Mogilner
University of Pennsylvania - Marketing Department ( email )
700 Jon M. Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19104-6340
United States

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