Abstract

http://ssrn.com/abstract=1711759
 
 

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Strategy Process Management in Multinational Companies: Status Quo, Deficits and Future Perspectives


Dirk Ulrich Gilbert


University of Hamburg; University of Erlangen-Nürnberg

Michael Behnam


Suffolk University

2009

Problems and Perspectives in Management, Vol. 7, No. 1, pp. 59-74, 2009

Abstract:     
This article analyzes the underinvestigated field of strategy process management in German multinational companies (MNCs). Whereas the emphasis of research in the field of strategic management has traditionally been laid on the investigation of the strategy content, the knowledge of the strategy process and how promising strategies can be shaped and implemented within firms still remains limited. Considering these aspects this paper provides the following: first, we draw a distinction between different stages of the strategy process and empirically investigate tools and concepts applied by 122 firms to describe the status quo of strategic management in German MNCs. Second, based on our findings, we highlight the major deficits in the current strategy processes of the surveyed firms. Third, we present some suggestions on how strategy processes should be designed in MNCs in order to have a positive impact on performance. Although our study focuses solely on German MNCs we consider the results to be helpful for firms from other national backgrounds.

Number of Pages in PDF File: 16

Keywords: Strategic Management, Strategy Process, Multinational Companies

JEL Classification: M10, M19

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Date posted: November 20, 2010  

Suggested Citation

Gilbert, Dirk Ulrich and Behnam, Michael, Strategy Process Management in Multinational Companies: Status Quo, Deficits and Future Perspectives (2009). Problems and Perspectives in Management, Vol. 7, No. 1, pp. 59-74, 2009. Available at SSRN: http://ssrn.com/abstract=1711759

Contact Information

Dirk Ulrich Gilbert (Contact Author)
University of Hamburg ( email )
Allende-Platz 1
Hamburg, 20146
Germany
University of Erlangen-Nürnberg ( email )
Germany
Michael Behnam
Suffolk University ( email )
8 Ashburton Place
Boston, MA 02108
United States
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