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The Shifting Meaning of HappinessCassie MogilnerUniversity of Pennsylvania - Marketing Department Sep KamvarStanford University Jennifer AakerStanford University - Graduate School of Business December 20, 2010 Social Psychological and Personality Science, Vol. 2, No. 4, pp. 395-402, December 2010 Abstract: An examination of emotions reported on 12 million personal blogs along with a series of surveys and laboratory experiments shows that the meaning of happiness is not fixed; instead, it systematically shifts over the course of one’s lifetime.Whereas younger people are more likely to associate happiness with excitement, as they get older, they become more likely to associate happiness with peacefulness. This change appears to be driven by a redirection of attention from the future to the present as people age. The dynamic of what happiness means has broad implications, from purchasing behavior to ways to increase one’s happiness.
Number of Pages in PDF File: 9 Keywords: Happiness, Emotion, Time, Age, Hedonics Accepted Paper SeriesDate posted: December 2, 2010 ; Last revised: April 5, 2012Suggested CitationContact Information
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