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The Shifting Meaning of Happiness


Cassie Mogilner


University of Pennsylvania - Marketing Department

Sep Kamvar


Stanford University

Jennifer Aaker


Stanford University - Graduate School of Business

December 20, 2010

Social Psychological and Personality Science, Vol. 2, No. 4, pp. 395-402, December 2010

Abstract:     
An examination of emotions reported on 12 million personal blogs along with a series of surveys and laboratory experiments shows that the meaning of happiness is not fixed; instead, it systematically shifts over the course of one’s lifetime.Whereas younger people are more likely to associate happiness with excitement, as they get older, they become more likely to associate happiness with peacefulness. This change appears to be driven by a redirection of attention from the future to the present as people age. The dynamic of what happiness means has broad implications, from purchasing behavior to ways to increase one’s happiness.

Number of Pages in PDF File: 9

Keywords: Happiness, Emotion, Time, Age, Hedonics

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Date posted: December 2, 2010 ; Last revised: April 5, 2012

Suggested Citation

Mogilner, Cassie, Kamvar, Sep and Aaker, Jennifer Lynn, The Shifting Meaning of Happiness (December 20, 2010). Social Psychological and Personality Science, Vol. 2, No. 4, pp. 395-402, December 2010. Available at SSRN: http://ssrn.com/abstract=1717961

Contact Information

Cassie Mogilner (Contact Author)
University of Pennsylvania - Marketing Department ( email )
700 Jon M. Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19104-6340
United States

Sep Kamvar
Stanford University
Stanford, CA 94305
United States
Jennifer Lynn Aaker
Stanford University - Graduate School of Business ( email )
518 Memorial Way
Stanford, CA 94305-5015
United States

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