Abstract

http://ssrn.com/abstract=1722226
 
 

References (7)



 


 



Moving from Design to Strategy: The Four Roles of Design-Led Strategy Consulting


Victor P. Seidel


Babson College; Harvard School of Engineering and Applied Sciences; University of Oxford

2000

Design Management Journal, Vol. 11, No. 2, pp. 35-40

Abstract:     
Design professionals have increasingly sought to provide clients not only with design solutions to fit existing plans but also with strategic advice for future opportunities. What specific strategic roles can designers play? This study was based on field research with London-based designers and identified four roles of design-led strategy consulting: strategy visualizer, core competence prospector, market exploiter, and process provider. Each role is described, and the implications for successful collaboration on strategic efforts are discussed.

Number of Pages in PDF File: 17

Keywords: Design, strategic management, strategy consulting

JEL Classification: J44, O32, M10

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Date posted: January 6, 2011 ; Last revised: December 9, 2012

Suggested Citation

Seidel, Victor P., Moving from Design to Strategy: The Four Roles of Design-Led Strategy Consulting (2000). Design Management Journal, Vol. 11, No. 2, pp. 35-40. Available at SSRN: http://ssrn.com/abstract=1722226

Contact Information

Victor P. Seidel (Contact Author)
Babson College ( email )
Wellesley, MA 02457-0310
United States
HOME PAGE: http://www.babson.edu/academics/faculty/profiles/pages/seidel-victor.aspx
Harvard School of Engineering and Applied Sciences ( email )
Cambridge, MA
United States
HOME PAGE: http://www.seas.harvard.edu/directory/vseidel
University of Oxford ( email )
Park End Street
Oxford, OX1 1HP
Great Britain
HOME PAGE: http://www.sbs.ox.ac.uk/community/people/victor-seidel
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