Abstract

  


 



Characteristic Features of Corporate Advertisements of Bangladeshi Print Media: A Contemporary Analysis


Md. Abdul Hamid


Shahjalal University of Science and Technology

Bilkis Akter


Sylhet International University

Mazharul Hasan Mazumder


affiliation not provided to SSRN
2008

Journal of Business and Technology, Vol. 3, No. 5, pp. 63-73, 2008

Abstract:     
It was a study based on the published advertisements in print media of Bangladesh. We tried to find out the key characteristics of contemporary advertisements and its changing pattern. Many distinguishing characteristics have been found on the study. To know in detail please read the full paper.

Number of Pages in PDF File: 11

Keywords: Advertisement, print media, effectiveness, social issue, promotion, marketing, salient features

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Date posted: December 9, 2010  

Suggested Citation

Hamid, Md. Abdul, Akter, Bilkis Akter and Mazumder, Mazharul Hasan , Characteristic Features of Corporate Advertisements of Bangladeshi Print Media: A Contemporary Analysis (2008). Journal of Business and Technology, Vol. 3, No. 5, pp. 63-73, 2008. Available at SSRN: http://ssrn.com/abstract=1722230

Contact Information

Md. Abdul Hamid (Contact Author)
Shahjalal University of Science and Technology ( email )
Akhalia
Sylhet
Sylhet, 3100
Bangladesh
HOME PAGE: http://www.sust.edu
Mst. Bilkis Akter
Sylhet International University ( email )
Shamimabad
Bagbari
Sylhet, 3100
Bangladesh
HOME PAGE: http://www.siu.com
Mazharul Hasan Mazumder
affiliation not provided to SSRN ( email )
Feedback to SSRN (Beta)


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