Characteristic Features of Corporate Advertisements of Bangladeshi Print Media: A Contemporary Analysis
Md. Abdul Hamid
Shahjalal University of Science and Technology
Sylhet International University
Mazharul Hasan Mazumder
affiliation not provided to SSRN
Journal of Business and Technology, Vol. 3, No. 5, pp. 63-73, 2008
It was a study based on the published advertisements in print media of Bangladesh. We tried to find out the key characteristics of contemporary advertisements and its changing pattern. Many distinguishing characteristics have been found on the study. To know in detail please read the full paper.
Number of Pages in PDF File: 11
Keywords: Advertisement, print media, effectiveness, social issue, promotion, marketing, salient featuresAccepted Paper Series
Date posted: December 9, 2010
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