|
|
|
|
||||
|
||||
Risk Perceptions, Consumer Response and the First U.S. Mad Cow CaseCalum G. TurveyCornell University - School of Applied Economics and Management Benjamin OnyangoRutgers, The State University of New Jersey - Food Policy Institute Brian J. SchillingRutgers, The State University of New Jersey - Department of Agricultural, Food and Resource Economics William K. HallmanRutgers University - Food Policy Institute March 26, 2009 Abstract: The December 2003 discovery of a BSE infected cow in the USA revealed a vulnerability in the safety of the U.S. Food Supply. This study reports on a nationwide risk perception survey conducted in early January 2004. Survey results showed that U.S. consumers for the most part took the discovery in stride. The survey predicted that by the end of 2004 beef consumption would for the most part return to normal, which indeed it did, but uniquely this study applies multivariate regression to its analyses of the Kraus-Slovic axioms which are often applied to problems in the psychology of risk.
Number of Pages in PDF File: 32 Keywords: Mad Cow, BSE, Risk Perceptions JEL Classification: D12, Q10,Q18 working papers seriesDate posted: December 24, 2010Suggested CitationContact Information
|
|
||||||||||||||||||||
© 2013 Social Science Electronic Publishing, Inc. All Rights Reserved.
FAQ
Terms of Use
Privacy Policy
Copyright
This page was processed by apollo1 in 0.391 seconds
