Abstract

http://ssrn.com/abstract=1732441
 
 

References (43)



 
 

Citations (1)



 


 



How Do Innovation Intermediaries Add Value? Insight from New Product Development in Fashion Markets


Yen Tran


Heriot-Watt University

Juliana Hsuan


Copenhagen Business School - Department of Operations Management

Volker Mahnke


Copenhagen Business School - Department of International Economics & Management

December 22, 2010

R&D Management, Vol. 41, Issue 1, pp. 80-91, 2010

Abstract:     
Innovation intermediaries are increasingly being used in practice, but there is little concrete theoretical guidance on when and how they add value to client's new product development (NPD) processes. This paper develops propositions on innovation intermediaries value-added based on a detailed case study of an innovation intermediary's relations to three major clients in the European apparel fashion industry. We identify key contingencies to an innovation intermediary's value added (e.g. NDP speed and complexity of involvement). We also suggest a framework that specifies when a combination of four types of specific intermediary capabilities (best-cost capabilities, timing-capabilities, market-response capabilities, and product solution capabilities) increases value added in clients' NDP processes.

Number of Pages in PDF File: 12

Accepted Paper Series


Date posted: December 30, 2010  

Suggested Citation

Tran, Yen and Hsuan, Juliana and Mahnke, Volker, How Do Innovation Intermediaries Add Value? Insight from New Product Development in Fashion Markets (December 22, 2010). R&D Management, Vol. 41, Issue 1, pp. 80-91, 2010. Available at SSRN: http://ssrn.com/abstract=1732441 or http://dx.doi.org/10.1111/j.1467-9310.2010.00628.x

Contact Information

Yen Tran
Heriot-Watt University ( email )
Edinburgh EH14 4AS, Scotland EH14 1AS
United Kingdom
Juliana Hsuan
Copenhagen Business School - Department of Operations Management
Solbjerg Pl. 3
Frederiksberg, 2000
Denmark
Volker Mahnke
Copenhagen Business School - Department of International Economics & Management ( email )
Frederiksberg, 2000
Denmark
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