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Understanding UPP

Roy J. Epstein


Daniel L. Rubinfeld

University of California at Berkeley - School of Law; National Bureau of Economic Research (NBER); NYU Law School

January 2, 2011

Joseph Farrell and Carl Shapiro have proposed a measure of Upward Pricing Pressure (UPP) as offering a presumption of anticompetitive unilteral effects in a merger. We explain that the underlying framework (which relies on Bertrand competition) is in fact a special case of a more general merger simulation methodology. We discuss the strengths and weaknesses of the framework as a policy tool.

Number of Pages in PDF File: 10

Keywords: merger analysis, unilateral effects

JEL Classification: L40, L10

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Date posted: January 4, 2011  

Suggested Citation

Epstein, Roy J. and Rubinfeld, Daniel L., Understanding UPP (January 2, 2011). Available at SSRN: http://ssrn.com/abstract=1734012 or http://dx.doi.org/10.2139/ssrn.1734012

Contact Information

Roy J. Epstein (Contact Author)
Independent ( email )
34 Cushing Ave.
Belmont, 02478
United States
Daniel L. Rubinfeld
University of California at Berkeley - School of Law ( email )
215 Boalt Hall
Berkeley, CA 94720-7200
United States
(510) 642-1959 (Phone)
(510) 642-3767 (Fax)
HOME PAGE: http://www.law.berkeley.edu/faculty/rubinfeldd
National Bureau of Economic Research (NBER)
1050 Massachusetts Avenue
Cambridge, MA 02138
United States
NYU Law School ( email )
44 West Fourth Street, Suite 9-53
New York, NY 10012-1126
United States
(212) 992 8834 (Phone)
Feedback to SSRN

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