Abstract

http://ssrn.com/abstract=1734605
 
 

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Being in Good Standing: The Value of a Corporate, Workplace & Social Reputation to Potential Executive Employees


Pat Auger


University of Melbourne Business School

Timothy M. Devinney


University of Leeds - Leeds University Business School (LUBS)

Grahame Dowling


Australian Graduate School of Management

Christine Eckert


University of Technology Sydney (UTS) - School of Marketing

Nidthida Lin


School of Business, University of Western Sydney

January 4, 2011


Abstract:     
It has been readily accepted that prospective employees, including MBA students seeking jobs after graduation, put great stock in a potential employer’s reputation – particularly that relating to its social responsibility and workplace practices. However, other than potentially biased results from self-report surveys we have little information as to whether or not job seekers would actually trade-off salary and other utilitarian aspects of a job contract to work at firms with supposed greater reputational standing. In the present study we use a structured experimental approach to determine the extent to which the facets of reputation – corporate, social and workplace – drive job contract choice. We discover that while some aspects of corporate and workplace reputation matter marginally, MBA job seekers appear to put little value on social reputation. Even in the specific cases where we can discern individuals who do value social reputation, this is unrelated to their stated preferences revealed using standard survey methods. The implication is that firms seeking to entice potential executives should focus on utilitarian aspects of the employment contract that may impact their reputation rather than attempting to manipulate that reputation directly.

Number of Pages in PDF File: 45

Keywords: Corporate Reputation, Social Reputation, Workplace Reputation, Discrete Choice Experimentation, Job Choice

JEL Classification: M00, M12, M15, M50, ,J24, J30

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Date posted: January 5, 2011  

Suggested Citation

Auger, Pat and Devinney, Timothy M. and Dowling, Grahame and Eckert, Christine and Lin, Nidthida, Being in Good Standing: The Value of a Corporate, Workplace & Social Reputation to Potential Executive Employees (January 4, 2011). Available at SSRN: http://ssrn.com/abstract=1734605 or http://dx.doi.org/10.2139/ssrn.1734605

Contact Information

Pat Auger
University of Melbourne Business School ( email )
200 Leicester Street
Carlton, Victoria 3053 3186
Australia
+61 3 9349 8194 (Phone)
+61 3 9349 8133 (Fax)
Timothy M. Devinney (Contact Author)
University of Leeds - Leeds University Business School (LUBS) ( email )
Maurice Keyworth Building
Leeds LS2 9JT
United Kingdom
+44 (77) 9302 3516 (Phone)
HOME PAGE: http://leeds.academia.edu/TimothyDevinney
Grahame Dowling
Australian Graduate School of Management ( email )
Gate 11, Botany Street, Randwick
Sydney, NSW 2052
Australia
Christine Eckert
University of Technology Sydney (UTS) - School of Marketing ( email )
P.O. Box 123
Broadway NSW 2007
Australia
Nidthida Lin
School of Business, University of Western Sydney ( email )
Locked Bag 1797
Penrith, NSW 2751
Australia
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