Public Diplomacy 2.0: An	 Exploratory Case Study of the US Digital Outreach Team

Khatib, Lina; Dutton, William; Thelwall, Michael

Abstract

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Public Diplomacy 2.0: An Exploratory Case Study of the US Digital Outreach Team

William H. Dutton

University of Oxford - Oxford Internet Institute

University of Wolverhampton

January 4, 2011

Khatib, L., Dutton, W.H., and Thelwall, M. 'Public Diplomacy 2.0: An Exploratory Case Study of the US Digital Outreach Team', The Middle East Journal, 2012

Abstract:
The Internet has stimulated innovation in American public diplomacy methods towards the Middle East, from one-way communication through broadcasting and the print media to a more interactive model in which the government joins the conversation. This paper assesses the potential of this new model through an analysis of an early US government Web 2.0 public diplomacy initiative, the State Department’s Digital Outreach Team (DOT), focusing on an embedded case study, that of Arabic Internet discussions of Barack Obama’s Cairo speech of 4 June 2009, in which the DOT participated.

Number of Pages in PDF File: 20

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Date posted: January 5, 2011 ; Last revised: August 1, 2011

Suggested Citation

Khatib, Lina, Dutton, William H. and Thelwall, Michael, Public Diplomacy 2.0: An Exploratory Case Study of the US Digital Outreach Team (January 4, 2011). Khatib, L., Dutton, W.H., and Thelwall, M. 'Public Diplomacy 2.0: An Exploratory Case Study of the US Digital Outreach Team', The Middle East Journal, 2012. Available at SSRN: http://ssrn.com/abstract=1734850

Contact Information

Lina Khatib Stanford University ( email ) Stanford, CA 94305 United States
William H. Dutton (Contact Author) University of Oxford - Oxford Internet Institute ( email ) 1 St Giles Oxford OX1 3JS Oxfordshire, Oxfordshire OX1 3JS United Kingdom 01865 287 212 (Phone) 01865 287 211 (Fax)
Michael Thelwall University of Wolverhampton ( email ) Wulfruna Street Wolverhampton, West Midlands WV1 1SB United States