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Reputational Risk and Operating Losses: An Empirical Analysis on Listed BanksPaola SchwizerUniversity of Parma Maria-Gaia SoanaUniversity of Rome (Tor Vergata) Gabriele MaucciUniCredit Group Daniele RuspantiniUniCredit Group December 1, 2010 Bancaria No. 11-2010 Abstract: This paper assesses the reputational impact of announced operational losses for a sample of 163 listed financial companies from 1994 to 2008. Measurement of reputational losses is carried out using the event study methodology. The results show that fraud is the event type that generates the biggest reputational damage. Reputational losses taking place in Europe appear higher than those taking place in America. Finally the article illustrates UniCredit Group’s management and control of reputational risk.
Keywords: Reputational Losses, Operational Losses, Banks, Event Study JEL Classification: G14, G21, G22, G28 Accepted Paper SeriesDate posted: January 9, 2011Suggested CitationContact Information
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