Abstract

http://ssrn.com/abstract=1742519
 
 

References (39)



 
 

Citations (1)



 


 



Online User Reviews, Product Variety, and the Long Tail: An Empirical Investigation on Online Software Downloads


Wenqi Zhou


Duquesne University - Palumbo Donahue School of Business

Wenjing Duan


George Washington University - School of Business

November 21, 2010

Electronic Commerce Research and Applications, 2012, 11 (3), 275-289

Abstract:     
Our study examines the impact of both a demand side factor (online user reviews) and a supply side factor (product variety) on the long tail and superstar phenomena in the context of online software downloading. The descriptive analysis suggests a significant superstar download pattern and also the emergence of the long tail. Using the quantile regression technique, we find the significant interaction effect between online user reviews and product variety on software download. We find that the impacts of both positive and negative user reviews are weakened as product variety goes up. In addition, the increase in product variety reduces the impact of user reviews on popular products more than it does on niche products. After taking the interaction effect into account, we find that the overall impact of the increased product variety helps niche products to get more downloads. These results highlight the importance of considering the intricate interplay between demand side and supply side factors in the long tail and online word-of-mouth research.

Number of Pages in PDF File: 16

Keywords: Long tail, Superstar, Online user reviews, Product variety, Word-of-mouth, Software download, Quantile regression

JEL Classification: L86, M31

Accepted Paper Series


Download This Paper

Date posted: January 18, 2011 ; Last revised: August 17, 2014

Suggested Citation

Zhou, Wenqi and Duan, Wenjing, Online User Reviews, Product Variety, and the Long Tail: An Empirical Investigation on Online Software Downloads (November 21, 2010). Electronic Commerce Research and Applications, 2012, 11 (3), 275-289. Available at SSRN: http://ssrn.com/abstract=1742519

Contact Information

Wenqi Zhou
Duquesne University - Palumbo Donahue School of Business ( email )
460 Rockwell Hall
600 Forbes Ave.
Pittsburgh, PA 15282
United States
Wenjing Duan (Contact Author)
George Washington University - School of Business ( email )
2121 I Street NW
Washington, DC 20052
United States
Feedback to SSRN


Paper statistics
Abstract Views: 2,593
Downloads: 283
Download Rank: 61,223
References:  39
Citations:  1

© 2014 Social Science Electronic Publishing, Inc. All Rights Reserved.  FAQ   Terms of Use   Privacy Policy   Copyright   Contact Us
This page was processed by apollo3 in 0.547 seconds