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Electronic Companion: How Does Popularity Information Affect Choices? A Field Experiment


Catherine Tucker


Massachusetts Institute of Technology (MIT) - Management Science (MS)

Juanjuan Zhang


Massachusetts Institute of Technology (MIT) - Sloan School of Management
January 10, 2011

Management Science, Forthcoming

Abstract:     
This Electronic Companion contains supporting materials for the paper: Tucker, Catherine and Juanjuan Zhang (2011), “How Does Popularity Information Affect Choices? A Field Experiment.”

Number of Pages in PDF File: 9

Keywords: Popularity Information, Observational Learning, Field Experiment, Internet Marketing

JEL Classification: C93, D83, M31

Accepted Paper Series


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Date posted: January 23, 2011  

Suggested Citation

Tucker, Catherine and Zhang, Juanjuan, Electronic Companion: How Does Popularity Information Affect Choices? A Field Experiment (January 10, 2011). Management Science, Forthcoming. Available at SSRN: http://ssrn.com/abstract=1745587

Contact Information

Catherine Tucker
Massachusetts Institute of Technology (MIT) - Management Science (MS) ( email )
Cambridge, MA 02142
United States
HOME PAGE: http://cetucker.scripts.mit.edu
Juanjuan Zhang (Contact Author)
Massachusetts Institute of Technology (MIT) - Sloan School of Management ( email )
Cambridge, MA 02142
United States
HOME PAGE: http://jjzhang.scripts.mit.edu
Feedback to SSRN (Beta)


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