Paris, Paris, Let Down Your Hair

Astrachan, James

doi:10.2139/ssrn.1747125

Abstract

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Paris, Paris, Let Down Your Hair

James B. Astrachan

University of Baltimore - School of Law

January 24, 2011

Abstract:
This article discusses licensing rights to a spokesperson’s persona and items to consider in drafting an endorsement contract.

Number of Pages in PDF File: 3

Keywords: Endorsements, Licensing Rights, Advertising

JEL Classification: K39, K49, L82

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Date posted: January 25, 2011

Suggested Citation

Astrachan, James B., Paris, Paris, Let Down Your Hair (January 24, 2011). Available at SSRN: http://ssrn.com/abstract=1747125 or http://dx.doi.org/10.2139/ssrn.1747125

Contact Information

James B. Astrachan (Contact Author)

University of Baltimore - School of Law ( email )

1420 N. Charles Street
Baltimore, MD 21218
United States