Paris, Paris, Let Down Your Hair
James B. Astrachan
University of Baltimore - School of Law
January 24, 2011
This article discusses licensing rights to a spokesperson’s persona and items to consider in drafting an endorsement contract.
Number of Pages in PDF File: 3
Keywords: Endorsements, Licensing Rights, Advertising
JEL Classification: K39, K49, L82working papers series
Date posted: January 25, 2011
© 2013 Social Science Electronic Publishing, Inc. All Rights Reserved.
This page was processed by apollo5 in 0.547 seconds