Grapes of Wrath: The Angry Effects of Self Control
Northwestern University - Kellogg School of Management
UCSD Rady School of Management
January 27, 2011
Journal of Consumer Research, Forthcoming
Prior research has shown that exerting self control can lead to increased aggression. In the present research, we find that exerting self control is associated with angry behavior more broadly. In particular, using a “matched-choice paradigm,” we find that after exerting self control people exhibit increased preference for anger-themed movies, greater interest in faces exhibiting anger, greater endorsement of anger-framed appeals, and greater irritation to others’ attempts to control one’s behavior. We speculate on the possible mechanisms underlying these effects, and discuss the theoretical, methodological and practical implications of this research.
Number of Pages in PDF File: 53
Keywords: Self Control, Anger, Decision Making, Wellbeing, Emotions, Implicit Emotions, Choice
JEL Classification: I10, M30Accepted Paper Series
Date posted: January 27, 2011
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