Abstract

http://ssrn.com/abstract=1749711
 
 

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Grapes of Wrath: The Angry Effects of Self Control


David Gal


Northwestern University - Kellogg School of Management

Wendy Liu


University of California, San Diego (UCSD) - Rady School of Management

January 27, 2011

Journal of Consumer Research, Forthcoming

Abstract:     
Prior research has shown that exerting self control can lead to increased aggression. In the present research, we find that exerting self control is associated with angry behavior more broadly. In particular, using a “matched-choice paradigm,” we find that after exerting self control people exhibit increased preference for anger-themed movies, greater interest in faces exhibiting anger, greater endorsement of anger-framed appeals, and greater irritation to others’ attempts to control one’s behavior. We speculate on the possible mechanisms underlying these effects, and discuss the theoretical, methodological and practical implications of this research.

Number of Pages in PDF File: 53

Keywords: Self Control, Anger, Decision Making, Wellbeing, Emotions, Implicit Emotions, Choice

JEL Classification: I10, M30

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Date posted: January 27, 2011  

Suggested Citation

Gal, David and Liu, Wendy, Grapes of Wrath: The Angry Effects of Self Control (January 27, 2011). Journal of Consumer Research, Forthcoming. Available at SSRN: http://ssrn.com/abstract=1749711

Contact Information

David Gal
Northwestern University - Kellogg School of Management ( email )
2001 Sheridan Road
Evanston, IL 60208
United States
Wendy Liu (Contact Author)
University of California, San Diego (UCSD) - Rady School of Management ( email )
9500 Gilman Drive
Rady School of Management
La Jolla, CA 92093
United States
HOME PAGE: http://management.ucsd.edu/faculty/directory/wendy-liu/
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