Challenges of Technological Evolution in Contemporary Markets
16 Pages Posted: 29 Jan 2011 Last revised: 4 Oct 2013
Date Written: January 29, 2011
Abstract
For firms facing rapid technological change, knowing which technology to back need not be a guessing game or a purely creative exercise. We provide a framework for informed decisions. The framework consists in identifying the levels of innovation, the competing technologies at each level, the dimensions of performance on which to compare them, and the patterns of evolution on each dimension.
Keywords: Technology Evolution, Technology Selection
Suggested Citation: Suggested Citation
Tellis, Gerard J. and Sood, Ashish, Challenges of Technological Evolution in Contemporary Markets (January 29, 2011). Marshall School of Business Working Paper No. MKT 7-11, Available at SSRN: https://ssrn.com/abstract=1750787 or http://dx.doi.org/10.2139/ssrn.1750787
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