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User-Generated Content in News Media


Pinar Yildirim


Independent

Esther Gal-Or


University of Pittsburgh - Katz Graduate School of Business

Tansev Geylani


University of Pittsburgh - Katz Graduate School of Business
January 25, 2011


Abstract:     
In this study, we investigate a newspaper's decision to expand its product line by adding an online edition that incorporates user-generated content, and the impact of this decision on its slanting of news. We demonstrate that adding an online edition results in reduced profits for competing newspapers in comparison to an environment in which they offer only print editions. However, at the equilibrium, each newspaper offers the online version in order to avoid losing market share to rivals. The results also show the mitigating effect of such a product line extension on the extent of bias in print media.

Keywords: Media Competition, Bias in News, User-Generated Content, Product Line

JEL Classification: C7, L82, L1

working papers series


Date posted: February 3, 2011 ; Last revised: August 24, 2011

Suggested Citation

Yildirim, Pinar, Gal-Or, Esther and Geylani, Tansev, User-Generated Content in News Media (January 25, 2011). Available at SSRN: http://ssrn.com/abstract=1753942

Contact Information

Pinar Yildirim (Contact Author)
Independent ( email )
Esther Gal-Or
University of Pittsburgh - Katz Graduate School of Business ( email )
Pittsburgh, PA 15260
United States
Tansev Geylani
University of Pittsburgh - Katz Graduate School of Business ( email )
Pittsburgh, PA 15260
United States
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