Business Model of Internet Banks
University of Applied Sciences - Geneva School of Business Administration; University of Poitiers
February 5, 2011
Internet is not simply one more distribution channel among the multi-channel strategies used by the financial industry; it is fostering new "e-Business Models" such as Internet-primary banks. However, in spite of its strong development potential, this type of bank has often achieved a weak breakthrough onto this market and shows modest financial results. The goal of this article is to study the "e-Business Model" of Internet-primary banks and to determine if it can perform better than the "Business Model" of a traditional bank.
Number of Pages in PDF File: 11
Keywords: business model, electronic business model, eCommerce, bank, financial service, Internet
JEL Classification: M15, O32, G21working papers series
Date posted: February 6, 2011
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