Abstract

http://ssrn.com/abstract=1757008
 


 



Relational Integrity Regulation: Nudging Consumers Toward Products Bearing Valid Environmental Marketing Claims


Jeffrey Minneti


Stetson University College of Law

Fall 2010

Environmental Law, Vol. 40, No. 4, 2010
Stetson University College of Law Research Paper No. 2011-02

Abstract:     
Over the last two decades scholars have addressed attributes of effective environmental regulation and advocated a wide spectrum of regulatory approaches, from the traditional command-and-control model to a libertarian-paternalism approach. Some writers have used those approaches to advocate for modifications to the current federal regulation of environmental marketing claims. This Article joins that conversation and accomplishes two goals. First, it harmonizes existing environmental regulation scholarship, resulting in the creation of a new form of regulation that it terms “Relational Integrity” regulation. Second, in light of the Relational Integrity approach to regulation, the Article examines several public and private environmental claim regulatory schemes and suggests how those schemes could be more effective. The regulatory schemes include public schemes in the United States and the European Union and a private scheme issued by the non-governmental International Organization for Standardization (IS0). Among its observations, the Article notes that although the ISO standards are a product of an international non-governmental entity, the standards fare as well as if not better than existing and proposed governmental regulation in reaching the Relational Integrity standard.

Number of Pages in PDF File: 55

Keywords: environmental regulation, command-and-control model, libertarian-paternalism approach, environmental marketing claims, relational integrity, environmental regulatory schemes, International Organization for Standardization Standards, ISO Standards

JEL Classification: K10, K19, K23, K32

Accepted Paper Series


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Date posted: March 13, 2011  

Suggested Citation

Minneti, Jeffrey, Relational Integrity Regulation: Nudging Consumers Toward Products Bearing Valid Environmental Marketing Claims (Fall 2010). Environmental Law, Vol. 40, No. 4, 2010; Stetson University College of Law Research Paper No. 2011-02. Available at SSRN: http://ssrn.com/abstract=1757008

Contact Information

Jeffrey Minneti (Contact Author)
Stetson University College of Law ( email )
1401 61st Street South
Gulfport, FL 33707
United States

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