Business Potential at Lowest Economic Strata

Abstract:     
In the era of accelerating instability and change, corporate leaders and policy makers have to new ways of thinking to uphold performance and growth. The focus of this article is on poor segment of the world as the name suggests. The article divides the whole world population into three segments of a pyramid. Upper and middle tier of pyramid contain 100-million & 2000-million population with purchasing power parity of above $20,000 and middle between $2000-20,000 respectively. While the bottom tier represents the purchasing power parity less than $2000 but it covers the large share of population with showing the greater opportunities for business growth and quick spread of market for businesses.

Number of Pages in PDF File: 5

Keywords: business, market, marketing, profit, profit potential, growth, business growth, access, remote, remote markets,village,potential,economics, economy, telenor, digicel, bangladesh, pakistan, poor, poor people, lower, lowest, poor economy

JEL Classification: A10, A23, B22, D60, E20, E21, E60, F20, F43, M10, M13, M31, Q40, P50, R10, R20

Accepted Paper Series