Abstract

http://ssrn.com/abstract=1760522
 


 



Micro-Participation: The Role of Microblogging in Planning


Jennifer S. Evans-Cowley


Ohio State University (OSU)

Greg Griffin


Texas A&M Transportation Institute; Texas State University, San Marcos

February 12, 2011


Abstract:     
Planners are challenged to engage the public in meaningful ways to shape planning processes. There has been rapid growth in the use of online social networking sites, such as Facebook and Twitter, and planners are struggling to understand how best to use these technologies to engage the public. This study examines more than 49,000 microblogs posted on Twitter and other social networking sites, tracked by Social Networking and Planning Project (SNAPP) to determine public engagement in the Strategic Transportation Mobility Plan (STMP) in Austin, Texas. Using a mixed methods approach, relevant microblogs were examined to determine sentiment, microblogger engagement, extent of engagement, and impact on the decision-making process. This study found that there are methods that can be used to analyze micro-participation and that micro-participation can be effective in generating participation, but it faces substantial technical, analytical, and communication barriers to influence decision-making.

Number of Pages in PDF File: 38

Keywords: Public Participation, Social Networking, Transportation Planning, Twitter, Microblogging, Sentiment Analysis

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Date posted: February 13, 2011  

Suggested Citation

Evans-Cowley, Jennifer S. and Griffin, Greg, Micro-Participation: The Role of Microblogging in Planning (February 12, 2011). Available at SSRN: http://ssrn.com/abstract=1760522 or http://dx.doi.org/10.2139/ssrn.1760522

Contact Information

Jennifer S. Evans-Cowley (Contact Author)
Ohio State University (OSU) ( email )
OH
Greg Griffin
Texas A&M Transportation Institute ( email )
1602 Clayton Lane, Suite 300E
Austin, TX Texas 78723
United States
512-407-1111 (Phone)
HOME PAGE: http://tti.tamu.edu/people/resume/?id=5433
Texas State University, San Marcos
601 University Drive
San Marcos, TX 78666
United States
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