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Efficiency of E-Learning: The Case of French Bank Sales ForceJean-Michel SahutUniversity of Applied Sciences - Geneva School of Business Administration; University of Poitiers Leroux Erick Sr.Université Paris XIII Nord - IUT de Villetaneuse February 15, 2011 Abstract: This article investigates the use and the satisfaction derived from e-learning training by sales representatives of commercial banks in France. The research carried out among these representatives concerns a banking training scheme which was followed from work or from home. The analysis of the data gathered from about thirty interviews shows that learners were satisfied with this e-learning even if it was regularly checked by their superiors. They particularly appreciated the flexibility and the interactivity of e-learning which allowed them to develop new banking skills and to be more autonomous in their commercial function.
Number of Pages in PDF File: 11 Keywords: eLearning, continuous training, sales force, commercial bank, textual analysis JEL Classification: M53, O33, L86 working papers seriesDate posted: February 16, 2011Suggested CitationContact Information
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