Abstract

http://ssrn.com/abstract=1762873
 
 

Footnotes (16)



 


 



Keller Williams Realty (B)


David F. Larcker


Stanford University - Graduate School of Business

James Baron


Yale School of Management

Brian Tayan


Stanford University - Graduate School of Business

February 15, 2011

Rock Center for Corporate Governance at Stanford University Teaching Case No. HR-29B

Abstract:     
This case is a follow up to Keller Williams (A) HR-29A, and explains the actions taken by Keller Williams in response to the residential real estate market downturn in 2008 and 2009. The case explains the programs and initiatives put in place by the company to boost agent count, increase productivity, and reduce expenses throughout the organization. It also explains how the company relied on these initiatives to not only survive the market downturn but to thrive, achieving success by leveraging the strengths of the company’s operating model, core principles, and values.

Keywords: Corporate Culture, Organizational Structure, Corporate Strategy, Strategy Implementation, Competitive Advantage

JEL Classification: G30, G32, G34

working papers series





Not Available For Download

Date posted: February 17, 2011  

Suggested Citation

Larcker, David F. and Baron, James and Tayan, Brian, Keller Williams Realty (B) (February 15, 2011). Rock Center for Corporate Governance at Stanford University Teaching Case No. HR-29B . Available at SSRN: http://ssrn.com/abstract=1762873 or http://dx.doi.org/10.2139/ssrn.1762873

Contact Information

David F. Larcker (Contact Author)
Stanford University - Graduate School of Business ( email )
Graduate School of Business
518 Memorial Way
Stanford, CA 94305-5015
United States
650-725-6159 (Phone)

James Baron
Yale School of Management ( email )
135 Prospect Street
P.O. Box 208200
New Haven, CT 06520-8200
United States
Brian Tayan
Stanford University - Graduate School of Business ( email )
518 Memorial Way
Stanford, CA 94305-5015
United States

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