References (36)



Do Investors Value Uniqueness in Corporate Strategy? Evidence from Mergers and Acquisitions

Lubomir P. Litov

University of Oklahoma - Michael F. Price College of Business; University of Pennsylvania - Wharton Financial Institutions Center

Todd Zenger

University of Utah

March 15, 2011

Using mergers and acquisitions as a testing ground we examine whether managers face conflicting incentives in selecting the uniqueness of their corporate strategy. We argue that firms that pursue strategies which assemble commonly-bundled assets may pay more for these assets, perhaps as a reflection of the greater degree of competition among rivals for them. On the other hand pursuing a common business strategy would likely lead to better stock market response as analysts might find it less costly to analyze such commonly observed strategies. We find that acquirers, who as an outcome of their acquisitions become more similar to their rivals, receive a significantly higher positive announcement return. A decrease from the top to the bottom decile of the measure of uniqueness of the corporate strategy of the post-merger company is associated with an increase in abnormal announcement returns (within -1 to 1 days around the announcement) of 1.01%. At the same time acquirers in the bottom decile of our uniqueness measure pay on average 13.6% more for their targets than acquirers in the top decile; they also have subsequent one-year-post-merger-closing profitability which is about 1.25% lower than their peer group with more unique corporate strategy. These findings are stronger for a measure of uniqueness that compares the post-merger company to the primary industry rivals that are covered by analysts. Overall we interpret our results to suggest a paradox between the market perception for the degree of uniqueness of corporate strategy and the subsequent corporate performance in mergers & acquisitions.

Number of Pages in PDF File: 39

Keywords: mergers and acquisitions, corporate strategy, analyst coverage

JEL Classification: G32, G34

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Date posted: March 16, 2011  

Suggested Citation

Litov, Lubomir P. and Zenger, Todd, Do Investors Value Uniqueness in Corporate Strategy? Evidence from Mergers and Acquisitions (March 15, 2011). Available at SSRN: http://ssrn.com/abstract=1787795 or http://dx.doi.org/10.2139/ssrn.1787795

Contact Information

Lubomir P. Litov (Contact Author)
University of Oklahoma - Michael F. Price College of Business ( email )
307 West Brooks
Norman, OK 73019-4004
United States
University of Pennsylvania - Wharton Financial Institutions Center
2306 Steinberg Hall-Dietrich Hall
3620 Locust Walk
Philadelphia, PA 19104
United States

Todd R. Zenger
University of Utah ( email )
David Eccles School of Business
1655 East Campus Center Drive
Salt Lake City, UT 84112
United States
801 585-3981 (Phone)
801 581-7939 (Fax)
Feedback to SSRN

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