Abstract

http://ssrn.com/abstract=1806522
 
 

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The Impact of Media Agenda Setting on Local Governments: Examining the Relationship between Media Coverage and Policy Outcomes


Bradley Wilson


North Carolina State University - Department of Political Science & Public Administration

April 10, 2011

Western Political Science Association Annual Meeting, 2011

Abstract:     
Agenda-setting studies are abundant in mass media literature. Since the early 1970s the methodology conceived by Don Shaw and Max McCombs has been used to study everything from environmental issues to race relations. Their theories correlated media coverage and public opinion, mostly at the national level. Fewer studies have examined whether agenda-setting concepts can be used to correlate media coverage with policy outcomes. Still fewer studies have been used at the level of local government. This study shows a limited relationship in cities and towns between policy changes and media coverage by looking at changes in budgeted allocations and a content analysis of local newspapers.

Number of Pages in PDF File: 26

Keywords: mass media, journalism, newspaper, agenda setting, local government, public administration, public safety, public works, parks, recreation, tourism, economic development, budget

JEL Classification: H72, O10, O20, L82, D73

Accepted Paper Series


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Date posted: April 12, 2011  

Suggested Citation

Wilson, Bradley, The Impact of Media Agenda Setting on Local Governments: Examining the Relationship between Media Coverage and Policy Outcomes (April 10, 2011). Western Political Science Association Annual Meeting, 2011. Available at SSRN: http://ssrn.com/abstract=1806522

Contact Information

Bradley Wilson (Contact Author)
North Carolina State University - Department of Political Science & Public Administration ( email )
NC
United States
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