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Net Centric Distribution of Video Signal And Must Carry Rules in the U.S.Martha Garcia-MurilloSyracuse University - School of Information Studies Ian MacInnesaffiliation not provided to SSRN April 14, 2011 Communications and Strategies, No. 77, pp. 79-99, 2010 Abstract: We are moving to a net centric video distribution model. There is thus a need to rethink must carry rules. In this paper we evaluate the process of transition to a model without must carry rules using an organizational change perspective: leadership; engagement and participation; planning and strategy; process; and outcome evaluation. It concludes that the U.S. Federal Communications Commission did not adequately respond to the needs of the sector and the lack of a transition strategy may have impaired the evolution of the video distribution sector towards a business model that can accomplish both access to greater variety as well as the survival of some local station producers.
Number of Pages in PDF File: 21 Keywords: must carry rules, net centric video distribution, FCC JEL Classification: L22, L86, L98, H11 Accepted Paper SeriesDate posted: April 19, 2011 ; Last revised: May 5, 2011Suggested Citation |
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