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Has the Regulation of Pro Forma Reporting in the U.S. Changed Investors’ Perceptions of Pro Forma Earnings Disclosures?


Dirk E. Black


Duke University - Fuqua School of Business

Ervin L. Black Sr.


Brigham Young University - Marriott School of Management

Theodore E. Christensen


Brigham Young University - Marriott School of Management

William G. Heninger


Brigham Young University - School of Accountancy

June 12, 2012

Forthcoming, Journal of Business Finance & Accounting

Abstract:     
We explore whether investors’ perceptions of pro forma earnings numbers have changed following the regulation of pro forma reporting imposed by the Sarbanes-Oxley Act of 2002 (SOX). First, we find that investors appear to pay more attention to pro forma earnings disclosures in the post-SOX period, consistent with the notion that they perceive that regulation generally renders these disclosures more credible. Second, the results indicate that investors discount aggressive pro forma earnings reports in both periods. However, they appear to discount at least some potentially misleading pro forma earnings disclosures more in the post-SOX period. Finally, our results imply that the regulation of pro forma reporting has increased the average quality of pro forma earnings disclosures by filtering out those that are most likely to be misleading. These results are consistent with the conclusions that (1) the quality of pro forma reporting has improved following SOX, and (2) investors’ perceptions of pro forma earnings metrics have changed in the post-SOX regulatory environment.

Number of Pages in PDF File: 40

Keywords: Pro forma earnings, corporate disclosure, The Sarbanes-Oxley Act of 2002

JEL Classification: K22, M41

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Date posted: April 25, 2011 ; Last revised: June 18, 2012

Suggested Citation

Black, Dirk E., Black, Ervin L., Christensen, Theodore E. and Heninger, William G., Has the Regulation of Pro Forma Reporting in the U.S. Changed Investors’ Perceptions of Pro Forma Earnings Disclosures? (June 12, 2012). Forthcoming, Journal of Business Finance & Accounting. Available at SSRN: http://ssrn.com/abstract=1818903 or http://dx.doi.org/10.2139/ssrn.1818903

Contact Information

Dirk E. Black
Duke University - Fuqua School of Business ( email )
Box 90120
Durham, NC 27708-0120
United States
Ervin L. Black Sr.
Brigham Young University - Marriott School of Management ( email )
Provo, UT 84602
United States
801-378-1767 (Phone)
Theodore E. Christensen (Contact Author)
Brigham Young University - Marriott School of Management ( email )
Provo, UT 84602
United States
801-422-1768 (Phone)
801-422-0621 (Fax)
William G. Heninger
Brigham Young University - School of Accountancy ( email )
Provo, UT 84602
United States
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