Lessons Learned: Advantages and Disadvantages of Mixed Methods Research

Abstract:     
The purposes of this paper are to (1) discuss the theoretical assumptions, qualities, problems and myopia of the dominating quantitative and qualitative approaches, (2) describe the methodological lessons that we learned while conducting a series of longitudinal studies on the use and usefulness of a specialized balanced scorecard, and (3) encourage researchers to actually use multiple methods and sources of data to address the very many accounting phenomena that we still do not understand well.

Design/methodology/approach - This paper is an opinion piece based on our experience conducting a series of longitudinal mixed method studies.

Findings - We suggest that the divides between quantitative vs. qualitative methods and economic vs. more behavioral theories are not constructive toward understanding accounting phenomena.

Originality/value - We hope this paper provides encouragement to those that may wish to bridge our ideological gaps and comfort to those that are actively trying to do so.

Number of Pages in PDF File: 26

Keywords: Qualitative Research, Quantitative Research, Mixed Method Research, Research Methods

JEL Classification: M41

Accepted Paper Series