Abstract

http://ssrn.com/abstract=1826825
 
 

References (25)



 


 



Computers Can’t Give Credit: How Automatic Attribution Falls Short in an Online Remixing Community


Andres Monroy-Hernandez


Massachusetts Institute of Technology (MIT) - MIT Media Laboratory

Benjamin Mako Hill


University of Washington - Department of Communication; Harvard University - Berkman Center for Internet & Society

Jazmin Gonzalez-Rivero


Microsoft Corporation - Microsoft Research New England

danah boyd


Microsoft Research; New York University (NYU) - Department of Media, Culture, and Communication; University of New South Wales (UNSW); Harvard University - Berkman Center for Internet & Society

September 3, 2010

ACM CHI 2011, May 2011

Abstract:     
In this paper, we explore the role that attribution plays in shaping user reactions to content reuse, or remixing, in a large user-generated content community. We present two studies using data from the Scratch online community - a social media platform where hundreds of thousands of young people share and remix animations and video games. First, we present a quantitative analysis that examines the effects of a technological design intervention introducing automated attribution of remixes on users' reactions to being remixed. We compare this analysis to a parallel examination of "manual" credit-giving. Second, we present a qualitative analysis of twelve in-depth, semi-structured, interviews with Scratch participants on the subject of remixing and attribution. Results from both studies suggest that automatic attribution done by technological systems (i.e., the listing of names of contributors) plays a role that is distinct from, and less valuable than, credit which may superficially involve identical information but takes on new meaning when it is given by a human remixer. We discuss the implications of these findings for the designers of online communities and social media platforms

Number of Pages in PDF File: 10

Keywords: remixing, attribution, credit-giving, user-generated content, online communities

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Date posted: May 1, 2011  

Suggested Citation

Monroy-Hernandez, Andres and Hill, Benjamin Mako and Gonzalez-Rivero, Jazmin and boyd, danah, Computers Can’t Give Credit: How Automatic Attribution Falls Short in an Online Remixing Community (September 3, 2010). ACM CHI 2011, May 2011. Available at SSRN: http://ssrn.com/abstract=1826825

Contact Information

Andres Monroy-Hernandez
Massachusetts Institute of Technology (MIT) - MIT Media Laboratory ( email )
20 Ames St.
Cambridge, MA 02139-4307
United States
Benjamin Mako Hill
University of Washington - Department of Communication ( email )
102 Communications
Box 353740
Seattle, WA 98195
United States
Harvard University - Berkman Center for Internet & Society ( email )
Harvard Law School
23 Everett, 2nd Floor
Cambridge, MA 02138
United States
Jazmin Gonzalez-Rivero
Microsoft Corporation - Microsoft Research New England ( email )
One Memorial Drive, 14th Floor
Cambridge, MA 02142
United States
Danah Boyd (Contact Author)
Microsoft Research ( email )
One Memorial Drive, 12th Floor
Cambridge, MA 02142
United States
HOME PAGE: http://research.microsoft.com/
New York University (NYU) - Department of Media, Culture, and Communication ( email )
239 Greene St., 7th Floor
New York, NY 10003-1836
United States
University of New South Wales (UNSW)
Sydney, NSW 2052
Australia
Harvard University - Berkman Center for Internet & Society
Harvard Law School
23 Everett, 2nd Floor
Cambridge, MA 02138
United States
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