Abstract

http://ssrn.com/abstract=1839826
 
 

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Proactive Environmental Strategies: An Exploration of the Effects of Cross-Sector Partnerships


David Graham Hyatt


University of Arkansas, Sam M. Walton College of Business; Case Western Reserve University

Nicholas Berente


University of Georgia

June 2, 2011

First International Conference on Engaged Management Scholarship, 2011

Abstract:     
This study explores whether firms might improve their performance with respect to the natural environment by collaborating with organizations outside their industry, such as environmental nongovernmental organizations (ENGOs). Such environmental performance may be manifest in two ways. Environmental proactivity indicates an internalized, authentic commitment to protecting the natural environment, whereas environmental legitimacy describes efforts to improve the image or appearance of an organization, in line with stakeholder expectations of environmental performance. The findings indicate that cross-sector partnerships drive environmental proactivity directly, as well as indirectly through environmental legitimacy.

Number of Pages in PDF File: 21

Keywords: cross-sector partnerships, environmental nongovernmental organizations, legitimacy, environmental proactivity, ENGO

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Date posted: May 13, 2011  

Suggested Citation

Hyatt, David Graham and Berente, Nicholas, Proactive Environmental Strategies: An Exploration of the Effects of Cross-Sector Partnerships (June 2, 2011). First International Conference on Engaged Management Scholarship, 2011. Available at SSRN: http://ssrn.com/abstract=1839826 or http://dx.doi.org/10.2139/ssrn.1839826

Contact Information

David Graham Hyatt (Contact Author)
University of Arkansas, Sam M. Walton College of Business ( email )
Fayetteville, AR 72701
United States
479.575.6085 (Phone)
Case Western Reserve University
10900 Euclid Ave.
Cleveland, OH 44106
United States
Nicholas Berente
University of Georgia ( email )
Brooks Hall
Athens, GA 30602-6254
United States
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