Consumer Needs vs. Marketing Segmentation

Abstract:     
Why consumer buy, it is very dramatically sentence, which show that, why consumer motivate and influence to purchase a product. Producer produce goods through production process, arrange all the factor of production and its manpower, for selling the production in market. Every production have final objective is increase sales volume in context with profit, but if consumer not have intiative to buy the product, then all the production cost will useless. Consumer do not take a chance to consumer enough money in every product. But starting to life, we need some necessity goods, the basic need (food, water, cloth, house), these are necessity to consume a life, but in our market different types of product are selling, which not have necessity, objective such as pocket purse, key chain and other artificial goods. These are only dramatically objective not have objective, to satisfaction to consumer life. Different types of consumer, we can see in the market, whose not have need to buy a product, only walking in market.

Number of Pages in PDF File: 17

JEL Classification: consumer needs, market segmentation

working papers series