Consumer Needs vs. Marketing Segmentation

Mohd Arif

Mohd Arif Business Educational World(MABEW)

June 2, 2011

Why consumer buy, it is very dramatically sentence, which show that, why consumer motivate and influence to purchase a product. Producer produce goods through production process, arrange all the factor of production and its manpower, for selling the production in market. Every production have final objective is increase sales volume in context with profit, but if consumer not have intiative to buy the product, then all the production cost will useless. Consumer do not take a chance to consumer enough money in every product. But starting to life, we need some necessity goods, the basic need (food, water, cloth, house), these are necessity to consume a life, but in our market different types of product are selling, which not have necessity, objective such as pocket purse, key chain and other artificial goods. These are only dramatically objective not have objective, to satisfaction to consumer life. Different types of consumer, we can see in the market, whose not have need to buy a product, only walking in market.

Number of Pages in PDF File: 17

JEL Classification: consumer needs, market segmentation

working papers series

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Date posted: June 3, 2011  

Suggested Citation

Arif, Mohd, Consumer Needs vs. Marketing Segmentation (June 2, 2011). Available at SSRN: http://ssrn.com/abstract=1857052 or http://dx.doi.org/10.2139/ssrn.1857052

Contact Information

Mohd Arif (Contact Author)
Mohd Arif Business Educational World(MABEW) ( email )
c\o Nanhey Readymade Store
Chawk chawgaliya
Fatehpur, Uttar Pradesh 212601
HOME PAGE: http://https://sites.google.com/site/mohdarifeducator/home
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