Does it Pay to Be Really Good? Addressing the Shape of the Relationship between Social and Financial Performance
Michael L. Barnett
Rutgers Business School, Newark & New Brunswick
Robert M. Salomon
New York University (NYU) - Department of Management and Organizational Behavior
June 7, 2011
Strategic Management Journal, Forthcoming
Building on Barnett’s (2007) theoretical argument that a firm’s ability to profit from social responsibility depends upon its stakeholder influence capacity (SIC), we bring together contrasting literatures on the relationship between corporate social performance (CSP) and corporate financial performance (CFP) to hypothesize that the CSP-CFP relationship is U-shaped. Our results support that hypothesis. We find that firms with low CSP have higher CFP than firms with moderate CSP, but firms with high CSP have the highest CFP. This supports the theoretical argument that SIC underlies the ability to transform social responsibility into profit.
Number of Pages in PDF File: 40
Keywords: corporate social performance, corporate financial performance, stakeholder influence capacityAccepted Paper Series
Date posted: June 9, 2011
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