Abstract

http://ssrn.com/abstract=1862356
 


 



Wipro Consulting Services: Building an Effective Global Configuration in Business and IT Consulting Industry


Joseph Lampel


City University London - Sir John Cass Business School

A. Bhalla


City University London - Sir John Cass Business School; Indian School of Business

Kaivalya Vishnu


City University London - Sir John Cass Business School

June 15, 2010

Asia Case Research Journal, Vol. 14, No. 1, pp. 1-30, June 2010

Abstract:     
Central to the long-term success of the firm is its capacity to recognise new growth paradigms, exploit internal knowledge stock, and manage internal contradictions during the process of evolution. All through this journey the firm has to ask itself whether a particular initiative is heading towards achieving the larger strategic objective of enhancing the firm’s overall value proposition. The firm also has to decide what initiatives and how many of them it should nurture so that it gives them a certain competitive edge over rivals? This case unravels the evolution of Wipro Consulting Services within Wipro Technologies - it’s parent firm. While looking at the emergence of consulting capability within Wipro, and how this evolved into a distinctive value proposition, it raises the issues of optimal positioning, business model and organization design.

Keywords: Business growth, Organizational design, Organizational change, Corporate strategy, Technology Consulting

Accepted Paper Series





Not Available For Download

Date posted: June 11, 2011  

Suggested Citation

Lampel, Joseph and Bhalla, A. and Vishnu, Kaivalya, Wipro Consulting Services: Building an Effective Global Configuration in Business and IT Consulting Industry (June 15, 2010). Asia Case Research Journal, Vol. 14, No. 1, pp. 1-30, June 2010. Available at SSRN: http://ssrn.com/abstract=1862356

Contact Information

Joseph Lampel (Contact Author)
City University London - Sir John Cass Business School ( email )
106 Bunhill Row
London, EC1Y 8TZ
United Kingdom
020-70408669 (Phone)
020-7040-8328 (Fax)
HOME PAGE: http://www.cass.city.ac.uk
Ajay Bhalla
City University London - Sir John Cass Business School ( email )
106 Bunhill Row
London, EC1Y 8TZ
United Kingdom
Indian School of Business ( email )
Gachibowli, Hyderabad 500 019
India
Kaivalya Vishnu
City University London - Sir John Cass Business School ( email )
106 Bunhill Row
London, EC1Y 8TZ
United Kingdom
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