Abstract

 


 



Optimal Pricing Policy in the Presence of Experience Effects


Francis Clarke


affiliation not provided to SSRN

Masako N. Darrough


City University of New York - Baruch College - Stan Ross Department of Accountancy

John Heineke


Santa Clara University - Leavey School of Business

1982

Journal of Business, Vol. 55, No. 4, pp. 517-530, 1982

Abstract:     
We use a general model to analyze the optimal intertemporal pricing policy for a monopolist when current and past output play a role in determining future cost and/or demand conditions through, "experience," in production and/or in consumption. As would be expected, the optimal price path depends on the manner in which experience affects demand and cost functions. Three special cases are scrutinized: (1) learning by doing in which production costs are scaled downward over time; (2) learning by doing in which pro- duction costs are translated downward over time; and (3) the case of demand satiation. For these cases, the optimal price paths are shown to be, respectively, decreasing, increasing, and nonmonotonic.

Number of Pages in PDF File: 14

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Date posted: June 17, 2011  

Suggested Citation

Clarke, Francis, Darrough, Masako N. and Heineke, John, Optimal Pricing Policy in the Presence of Experience Effects (1982). Journal of Business, Vol. 55, No. 4, pp. 517-530, 1982. Available at SSRN: http://ssrn.com/abstract=1865895

Contact Information

Francis Clarke
affiliation not provided to SSRN ( email )
Masako N. Darrough
City University of New York - Baruch College - Stan Ross Department of Accountancy ( email )
One Bernard Baruch Way
New York, NY 10010
United States
646 312 3183 (Phone)
646 312 3161 (Fax)
John Heineke (Contact Author)
Santa Clara University - Leavey School of Business ( email )
500 El Camino Real
Santa Clara, CA 95053
United States
408-554-4346 (Phone)
408-554-2331 (Fax)
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