A Literature Analysis on Business Performance for SMEs: Subjective or Objective Measures?
Siti Nur 'Atikah Zulkiffli
University of Wollongong; Universiti Malaysia Terengganu (UMT)
University of Wollongong, Australia
Society of Interdisciplinary Business Research (SIBR) 2011 Conference on Interdisciplinary Business Research
The study examines the basic research methodologies and approaches for assessing business performance. It provides a critical literature analysis on how perception-based evaluation can be used to evaluate performance, specifically for SMEs. The analysis of the literature covers articles from major journals related to the topic. The methodology followed during the conduct of this paper involves starting with the broad case of articles in general business performance measurement, then focusing on the indicators used to study SMEs. Next, the review screens the list, focusing on the differences between subjective and objective measures. The validity issue related to subjective measures is also discussed.
Number of Pages in PDF File: 9
Keywords: business performance, subjective measures, objective measures, small and medium enterprisesworking papers series
Date posted: June 22, 2011 ; Last revised: June 25, 2011
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