References (50)


Citations (1)



Bridging the Institutional Divide: Partnerships in Subsistence Markets

Miguel Rivera-Santos

Babson College

Carlos R. Rufin

Babson College - Management Division

Ans Kolk

University of Amsterdam Business School

June 28, 2011

Journal of Business Research, 2012, 65, pp. 1721-1727

The paper analyzes the impact of institutions on the structure of partnerships in subsistence markets (SMs). Grounded in institutional theory and transaction cost economics, the reasoning suggests that partnerships will adapt to the co-existence of SM-specific and external institutions in SMs. SM partnerships will include multiple partners from multiple sectors, each compensating for different institutional gaps in SMs. They will replace governance mechanisms discussed in the literature, such as formal contracts and equity, with substitutes better suited to SM contexts, including informal contracts, in-kind contributions, and gifts. The importance of these mechanisms will depend on the institutional distance between SM-specific and external institutions. Finally, different governance mechanisms will co-exist within the same partnership, as partners originating in the SM will rely on SM-specific institutions, while partners originating outside the SM will prefer to rely on external institutions where possible.

Number of Pages in PDF File: 28

Keywords: subsistence markets, subsistence marketplaces, cross-sector partnerships, base of the pyramid, bottom of the pyramid, institutions, regulation, poverty

JEL Classification: D21, F23, G38, H11, H7, I39, L1, L2, L31, M1, M21, O17

Open PDF in Browser Download This Paper

Date posted: June 28, 2011 ; Last revised: January 1, 2013

Suggested Citation

Rivera-Santos, Miguel and Rufin, Carlos R. and Kolk, Ans, Bridging the Institutional Divide: Partnerships in Subsistence Markets (June 28, 2011). Journal of Business Research, 2012, 65, pp. 1721-1727. Available at SSRN: http://ssrn.com/abstract=1873929

Contact Information

Miguel Rivera-Santos
Babson College ( email )
Babson Park, MA 02157
United States
781-239-5325 (Phone)
Carlos Rufin
Babson College - Management Division ( email )
Babson Park, MA 02457
United States
781-239-6411 (Phone)
781-239-5272 (Fax)
Ans Kolk (Contact Author)
University of Amsterdam Business School ( email )
Roetersstraat 18
Amsterdam, 1018WB
+31 20 525 4289 (Phone)
+31 20 525 5281 (Fax)
HOME PAGE: http://www.anskolk.nl
Feedback to SSRN

Paper statistics
Abstract Views: 890
Downloads: 98
Download Rank: 204,080
References:  50
Citations:  1

© 2016 Social Science Electronic Publishing, Inc. All Rights Reserved.  FAQ   Terms of Use   Privacy Policy   Copyright   Contact Us
This page was processed by apollobot1 in 0.203 seconds