Abstract

http://ssrn.com/abstract=1873952
 
 

References (22)



 


 



The Effect of Customers’ Trust on E-Commerce: A Survey of Indonesian Customer B to C Transactions


Ainur Rofiq


University of Brawijaya - Faculty of Economics and Business

Joseph M. Mula


Faculty of Business and Law, University of Southern Queensland

February 24, 2010

International Conference on Arts, Social Sciences & Technology ,Penang, Malaysia, 24 - 25 February 2010

Abstract:     
This study aims at analyzing the effect of vendor’s ability, benevolence, and integrity toward e-Commerce customers’ trust. This study makes use of Indonesian e-Commerce users as research samples while using Likert scale questionnaire for data collection. Furthermore, the questionnaires are sent to as many as 198 respondents through the mailing list. For data analysis method this research uses Structural Equation Model (SEM). Out of three predictor variables (ability, benevolence, and integrity), it is only vendor’s integrity that has positive and significant effect on Indonesian customers’ trust.

Number of Pages in PDF File: 9

Keywords: e-Commerce, trust, ability, benevolence, integrity.

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Date posted: June 29, 2011  

Suggested Citation

Rofiq, Ainur and Mula, Joseph M., The Effect of Customers’ Trust on E-Commerce: A Survey of Indonesian Customer B to C Transactions (February 24, 2010). International Conference on Arts, Social Sciences & Technology ,Penang, Malaysia, 24 - 25 February 2010. Available at SSRN: http://ssrn.com/abstract=1873952

Contact Information

Ainur Rofiq (Contact Author)
University of Brawijaya - Faculty of Economics and Business ( email )
Jl. MT. Haryono 165
Malang, East Java 65145
Indonesia
+62341551396 (Phone)
HOME PAGE: http://www.feb.ub.ac.id
Joseph M. Mula
Faculty of Business and Law, University of Southern Queensland ( email )
Toowoomba 4350, Queensland
Australia
HOME PAGE: http://www.usq.edu.au
Feedback to SSRN


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