Differences in Tourism Image Among Cruise Passengers Across the Taiwan Straits
National Pingtung Institute of Commerce
Taiwan Hospitality and Tourism College
Global Journal of Business Research, Vol. 5, No. 5, pp. 95-108, 2011
This study conducts an investigation of cruise passengers across the Taiwan Straits in an attempt to compare travel destination features among the three major port cities of Shanghai, Hong Kong, and Taipei (Keelung), and to obtain findings regarding passengers profiles. Data were collected in two phases, 2006 and 2010; 163 statistically valid samples were obtained. The results show that up to 66% of cruise passengers have distinct impressions of these three cities. In addition, the cross table of indicators in this study shows that the 10 indicators of destination attractions are evaluated positively. However, differences exist. Cruise passengers put more emphasis on ‘reasonable expenses’, ‘convenient transportation’, ‘sufficient fundamental facilities’, and ‘abundant cultural and historical landscapes’ than on other impression indicators. ‘Passionate and friendly residents’, for example, is evaluated as relatively less important. The results of this study provide research findings for the shipping and tourism industries in both China and Taiwan. This study also hopes that some new directions be established for future studies of cruise passengers.
Number of Pages in PDF File: 14
Keywords: Cruise Port, Cruise Passengers, Tourism Image
JEL Classification: M31Accepted Paper Series
Date posted: July 5, 2011
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