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Turbulencia Empresarial en Colombia: Caso Sector Comercio al Detal Colombiano (Turbulence Business Environment: The Case of Hypermarket in Colombia)Hugo Alberto Rivera Rodríguez Sr.Universidad del Rosario Diana Peña Cortésaffiliation not provided to SSRN Ángela Suárez Parraaffiliation not provided to SSRN Juliana Herrera Plazasaffiliation not provided to SSRN Óscar Ospina Ramosaffiliation not provided to SSRN July 14, 2011 U. Rosario Business School Research Paper No. 89 Abstract: The paper show a strategic analysis of the hypermarket sector in Colombia, including a study of turbulence business environment, analysis of market forces, study of competitors and strategic crowding.
Note: Downloadable document is in Spanish. Number of Pages in PDF File: 46 Keywords: Turbulence, Strategy, Colombia, Case Study JEL Classification: M1 working papers seriesDate posted: July 15, 2011Suggested CitationContact Information
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