Turbulence Business Environment: The Case of Cosmetic Industry (Turbulencia Empresarial En Colombia: Caso Sector Venta Directa De Cosméticos)
60 Pages Posted: 21 Jul 2011
Date Written: July 19, 2011
Abstract
The paper show a strategic analysis of the cosmetic industry in Colombia, including a study of turbulence business environment, analysis of market forces, study of competitors and strategic crowding.
Keywords: cosmetic industry; Colombia, turbulence
JEL Classification: M10
Suggested Citation: Suggested Citation
Rivera Rodríguez, Hugo Alberto, Turbulence Business Environment: The Case of Cosmetic Industry (Turbulencia Empresarial En Colombia: Caso Sector Venta Directa De Cosméticos) (July 19, 2011). U. Rosario Business School Research Paper No. 84, Available at SSRN: https://ssrn.com/abstract=1889324 or http://dx.doi.org/10.2139/ssrn.1889324
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