Abstract

http://ssrn.com/abstract=1894648
 


 



European Consumer Acceptance of Safety - Improving Interventions in the Beef Chain


Lynn Van Wezemael


Ghent University-Universiteit Gent

Wim Verbeke


Ghent University - Department of Agricultural Economics

Jens Oliver Kügler


Independent

Joachim Scholderer


University of Aarhus - Department of Marketing and Statistics

2011

Food Control, Vol. 22, No. 11, pp. 1776-1784, 2011

Abstract:     
While safety interventions are applied on different stages of the beef chain, consumer acceptance remains largely uninvestigated and undiscussed though often taken for granted. In this study, European consumer acceptance of beef safety-enhancing interventions was investigated at three key stages of the beef chain: primary production (adjusting cattle feed), slaughtering (decontaminating cattle hides) and processing (applying treatments). This paper presents original findings from a quantitative study with beef consumers (n = 2520) from five European countries (France, Germany, Poland, Spain and the United Kingdom). Acceptance levels differ between countries and consumer segments, and between stages of application, processes, and level of information detail provided. Higher a priori confidence in beef and beef products, as well as higher risk perception were associated with increased acceptance of safety-improving interventions. More detailed descriptions of the processes or technologies involved in the interventions, on the other hand, led to lower acceptance. As a result, it is unlikely that one standard way of communicating about beef safety improvements will be most successful.

Keywords: beef, consumer, safety, technology, information

Accepted Paper Series


Not Available For Download

Date posted: July 25, 2011  

Suggested Citation

Van Wezemael, Lynn and Verbeke, Wim and Kügler, Jens Oliver and Scholderer, Joachim, European Consumer Acceptance of Safety - Improving Interventions in the Beef Chain (2011). Food Control, Vol. 22, No. 11, pp. 1776-1784, 2011. Available at SSRN: http://ssrn.com/abstract=1894648

Contact Information

Lynn Van Wezemael (Contact Author)
Ghent University-Universiteit Gent ( email )
Coupure Links 653
Gent, 9000
Belgium
Wim Verbeke
Ghent University - Department of Agricultural Economics ( email )
Coupure Links 653
Gent, 9000
Belgium
Jens Oliver Kügler
Independent ( email )
No Address Available
Joachim Scholderer
University of Aarhus - Department of Marketing and Statistics ( email )
Haslegårdsvej 10
Århus V
Denmark
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