Student's Behaviour as Consumer

Abstract:     
The paper presents the mean aspects concerning the student’s behaviour when they by products and services. In this order, we have analyzed the all products and services bought by the students from the Faculty of Economics and Business Administration – specialization Marketing, between 1st and 31st of November 2010. The mean objective was to identify the products and services bought by the respondents, the place and the day of buying, types of shops and the distance and the place of the products on the shelf into the shop.

Keywords: students, consumer behaviour, products, services

working papers series