Abstract

http://ssrn.com/abstract=1896133
 


 



Strategic Foresight - a Case Study on the Deutsche Telekom Laboratories


René Rohrbeck


University of Aarhus - Business and Social Sciences, Department of Business Administration

Heinrich Martin Arnold


Deutsche Telekom AG

Jörg Heuer


Deutsche Telekom AG - Deutsche Telekom Laboratories

January 9, 2007

ISPIM-Asia Conference: New Delhi, India

Abstract:     
Strategic Foresight activities enable companies to use weak signals to identify opportunities and threats. Research on Strategic Foresight proposes different methods, discusses their implementation and gives recommendations on how to link Strategic Foresight with other functions in an organization. Based on a literature review, we define a generic framework for the management of Strategic Foresight activities on the strategic, tactical and operational level and identify and discuss actors, methods and systems of Strategic Foresight.

Building on an in-depth case study of the Deutsche Telekom Laboratories we shed light on the implementation of Strategic Foresight activities. In the discussion we focus on the interaction of methods from Consumer Foresight and Technology Intelligence. Taking an example project, we explore how Strategic Foresight is used on the operational level of innovation management. We conclude that Strategic Foresight can successfully contribute to coping with uncertainty and complexity and can feed the front-end of innovation from the market (customer needs) and technology (realization opportunities) perspective.

Number of Pages in PDF File: 12

Keywords: strategic foresight, consumer foresight, technology foresight, technology intelligence, market foresight, trend analysis, future studies, future analysis, telecommunication industry

JEL Classification: E17, M1, M19

Accepted Paper Series


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Date posted: July 27, 2011  

Suggested Citation

Rohrbeck, René and Arnold, Heinrich Martin and Heuer, Jörg, Strategic Foresight - a Case Study on the Deutsche Telekom Laboratories (January 9, 2007). ISPIM-Asia Conference: New Delhi, India. Available at SSRN: http://ssrn.com/abstract=1896133

Contact Information

René Rohrbeck (Contact Author)
University of Aarhus - Business and Social Sciences, Department of Business Administration ( email )
Bartholins Allé 10
Aarhus, 8000
Denmark
+45-871 64929 (Phone)
HOME PAGE: http://www.rene-rohrbeck.de
Heinrich Martin Arnold
Deutsche Telekom AG ( email )
T-Online-Allee 1
Darmstadt, 64295
United States
Jörg Heuer
Deutsche Telekom AG - Deutsche Telekom Laboratories ( email )
Berlin
Germany
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