Strategic Foresight - a Case Study on the Deutsche Telekom Laboratories
University of Aarhus - Business and Social Sciences, Department of Business Administration
Heinrich Martin Arnold
Deutsche Telekom AG
Deutsche Telekom AG - Deutsche Telekom Laboratories
January 9, 2007
ISPIM-Asia Conference: New Delhi, India
Strategic Foresight activities enable companies to use weak signals to identify opportunities and threats. Research on Strategic Foresight proposes different methods, discusses their implementation and gives recommendations on how to link Strategic Foresight with other functions in an organization. Based on a literature review, we define a generic framework for the management of Strategic Foresight activities on the strategic, tactical and operational level and identify and discuss actors, methods and systems of Strategic Foresight.
Building on an in-depth case study of the Deutsche Telekom Laboratories we shed light on the implementation of Strategic Foresight activities. In the discussion we focus on the interaction of methods from Consumer Foresight and Technology Intelligence. Taking an example project, we explore how Strategic Foresight is used on the operational level of innovation management. We conclude that Strategic Foresight can successfully contribute to coping with uncertainty and complexity and can feed the front-end of innovation from the market (customer needs) and technology (realization opportunities) perspective.
Number of Pages in PDF File: 12
Keywords: strategic foresight, consumer foresight, technology foresight, technology intelligence, market foresight, trend analysis, future studies, future analysis, telecommunication industry
JEL Classification: E17, M1, M19Accepted Paper Series
Date posted: July 27, 2011
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