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World Wine Exports: What Determined the Success of the ‘New World’ Wine Producers?Oisiris Jorge ParceroUnited Arab Emirates University - College of Business and Economics Emiliano VillanuevaAUIV OIV MSc - International Organization of Vine and Wine July 30, 2011 Abstract: This paper looks at the evolution of the world wine industry in the period 1961-2005. A particular stylized fact is the appearance of non-traditional producing and exporting countries of wine from the beginning of the nineties. We show that the success of these new producing and exporting countries can be explained by the importance of the demand from non-producing countries with little or no tradition of wine consumption, relative to the world demand. This stylized fact is consistent with a testable implication of the switching cost literature and to the best of our knowledge this is the first time that this implication is tested.
Number of Pages in PDF File: 17 Keywords: exports, wine, industry dynamics, switching costs, new entrant JEL Classification: L66, F14, Q13, Q17, N50 working papers seriesDate posted: August 1, 2011 ; Last revised: August 20, 2011Suggested CitationContact Information
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