The Pursuit of Happiness: Time, Money, and Social Connection
University of Pennsylvania - Marketing Department
August 2, 2010
Psychological Science, Vol. 21, No. 9, pp. 1348-1354, 2010
Does thinking about time, rather than money, influence how effectively individuals pursue personal happiness? Laboratory and field experiments reveal that implicitly activating the construct of time motivates individuals to spend more time with friends and family and less time working – behaviors that are associated with greater happiness. In contrast, activating money motivates individuals to work more and socialize less, which (although productive) does not increase happiness. Implications for the relative role of time versus money in the pursuit of happiness are discussed.
Number of Pages in PDF File: 7
Keywords: happiness, hedonics, time, money, connectionAccepted Paper Series
Date posted: August 2, 2011
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