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Cloud Computing: Implications on Software Network Structure and Security RisksTerrence AugustUniversity of California, San Diego (UCSD) - Rady School of Management Marius Florin NiculescuGeorgia Institute of Technology - Ernest Scheller Jr. College of Business Hyoduk ShinUniversity of California, San Diego (UCSD) - Rady School of Management September 11, 2011 Abstract: By software vendors offering, via the cloud, software as a service (SaaS) versions of traditionally on-premises products, security risks associated with software usage become more diversified which can greatly increase the value associated with network software. In an environment where negative security externalities are present and users make complex consumption and patching decisions, we construct a model that clarifies whether and how SaaS versions should be offered by vendors. For high security-loss software, we find that SaaS should be geared to the middle tier of the consumer market if patching costs and the quality of the service offering are high, and geared to the lower tier otherwise. The vendor-preferred and social planner-preferred structure of segmentation often coincide, except when patching costs are within an intermediate range, in which case welfare can be increased by additional incentives to induce SaaS usage in the middle tier. Relative to on-premises benchmarks, we find that software diversification indeed leads to lower average security losses for users when patching costs are high. However, when patching costs are low, surprisingly, average security losses can actually increase as a result of SaaS offerings and lead to lower consumer surplus. Releasing a SaaS version substantially increases vendor profits and welfare in high security-loss environments and only has a limited, but positive, effect in low security-loss environments. Nevertheless, in the latter case, we find that versioning is optimal in the presence of version-specific negative security externalities, even as they become small.
Number of Pages in PDF File: 42 Keywords: software as a service, SaaS, security, economics of information systems, network externalities, software patching, security risk JEL Classification: C70, D42, L12, L86 working papers seriesDate posted: September 27, 2011 ; Last revised: November 1, 2011Suggested CitationContact Information
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