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The Epistemology of Entrepreneurial Orientation: Conceptual Formation, Modeling, and Operationalization


Bradley George


affiliation not provided to SSRN

Louis Marino


affiliation not provided to SSRN

September 2011

Entrepreneurship Theory and Practice, Vol. 35, Issue 5, pp. 989-1024, 2011

Abstract:     
In this manuscript, we examine the evolution of the Entrepreneurial Orientation (EO) concept in an effort to identify areas of concern for the future development of knowledge around the construct and provide conceptual analyses to suggest how we might best move forward in the construct's development. We suggest that the continued accumulation of knowledge in the field is best facilitated by conceptualizing EO as a reflective model utilizing three dimensions that can be extended through the use of a classical classification scheme and that additional subcategories of EO should be developed within the EO conceptual family utilizing new measurement items.

Number of Pages in PDF File: 36

Accepted Paper Series


Date posted: September 27, 2011  

Suggested Citation

George, Bradley and Marino, Louis, The Epistemology of Entrepreneurial Orientation: Conceptual Formation, Modeling, and Operationalization (September 2011). Entrepreneurship Theory and Practice, Vol. 35, Issue 5, pp. 989-1024, 2011. Available at SSRN: http://ssrn.com/abstract=1934105 or http://dx.doi.org/10.1111/j.1540-6520.2011.00455.x

Contact Information

Bradley George (Contact Author)
affiliation not provided to SSRN
Louis Marino
affiliation not provided to SSRN ( email )
Feedback to SSRN (Beta)


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